tag:blogger.com,1999:blog-4973895004278223862024-03-05T16:48:56.684-08:00Sabrina and SoledadAnonymoushttp://www.blogger.com/profile/02281474559197523855noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-497389500427822386.post-69599314775196785112012-10-30T05:57:00.002-07:002012-10-30T06:03:40.635-07:00LITERATURE FOR CHILDREN<br />
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 43.5pt; margin-right: 7.5pt; margin-top: 18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -7.5pt;">
<b style="line-height: 18pt; text-indent: -7.5pt;"><span lang="EN-US" style="font-family: Arial, sans-serif;"><span style="color: #a64d79; font-size: x-large;">"A Story is a Doorway"</span><span style="color: magenta; font-size: 12pt;"> </span></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 43.5pt; margin-right: 7.5pt; margin-top: 18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt;"> </span></b></div>
<div align="center">
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; mso-yfti-tbllook: 1184; width: 82%px;">
<tbody>
<tr>
<td style="padding: .75pt .75pt .75pt .75pt; width: 215.25pt;" width="287"><div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #38761d;">A story is a
doorway</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="color: #003399; font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">That opens on
a wider place.</span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #f1c232;">A story is a
mirror</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #e06666;">To reflect the
reader's face.</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 6pt 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #b45f06;">A story is a
question</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="color: #003399; font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">You hadn't
thought to ponder,</span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #674ea7;">A story is a
pathway,</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #cc0000;">Inviting your
to wander.</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 6pt 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #d9d2e9;">A story is a
window,</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: lime;">A story is a
key,</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #38761d;">A story is a
lighthouse,</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="background-color: white; font-family: 'Trebuchet MS', sans-serif;"><span style="color: blue;">Beaming out to
sea.</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 6pt 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #6fa8dc;">A story's a
beginning,</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="color: #003399; font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">A story is an
end,</span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: #38761d;">And in the
story's middle,</span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="font-family: 'Trebuchet MS', sans-serif;"><span style="color: red;">You just might
find a friend. </span></span></b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="color: #003399; font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br /></span></b></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="color: #003399; font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br /></span></b></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="color: #003399; font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br /></span></b></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<b><span lang="EN-US" style="color: #003399; font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br /></span></b></div>
<div class="MsoNormal" style="margin: 0cm 7.5pt 0.0001pt 33.75pt; text-indent: -7.5pt;">
<img src="http://www.comicmagician.com/ist2_6565884-kids-around-the-world.jpg" /></div>
</td>
<td style="padding: .75pt .75pt .75pt .75pt;" valign="bottom"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f">
<v:stroke joinstyle="miter">
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0">
<v:f eqn="sum @0 1 0">
<v:f eqn="sum 0 0 @1">
<v:f eqn="prod @2 1 2">
<v:f eqn="prod @3 21600 pixelWidth">
<v:f eqn="prod @3 21600 pixelHeight">
<v:f eqn="sum @0 0 1">
<v:f eqn="prod @6 1 2">
<v:f eqn="prod @7 21600 pixelWidth">
<v:f eqn="sum @8 21600 0">
<v:f eqn="prod @7 21600 pixelHeight">
<v:f eqn="sum @10 21600 0">
</v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:formulas>
<v:path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f">
<o:lock aspectratio="t" v:ext="edit">
</o:lock></v:path></v:stroke></v:shapetype><v:shape alt="http://www2.nkfust.edu.tw/~emchen/CLit/booktree3.JPG" id="Imagen_x0020_2" o:allowoverlap="f" o:spid="_x0000_s1026" style="height: 233.25pt; margin-left: 107.75pt; margin-top: 0; mso-position-horizontal-relative: text; mso-position-horizontal: right; mso-position-vertical-relative: line; mso-position-vertical: absolute; mso-wrap-distance-bottom: 0; mso-wrap-distance-left: 0; mso-wrap-distance-right: 0; mso-wrap-distance-top: 0; mso-wrap-style: square; position: absolute; visibility: visible; width: 147.75pt; z-index: 1;" type="#_x0000_t75">
<v:imagedata o:title="booktree3" src="file:///C:\Users\Soledad\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg">
<w:wrap anchory="line" type="square">
</w:wrap></v:imagedata></v:shape><span lang="EN-US" style="font-family: Verdana, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
</div>
Soledad Irustahttp://www.blogger.com/profile/18127485812003464972noreply@blogger.com0tag:blogger.com,1999:blog-497389500427822386.post-10468248971478453402012-10-17T10:33:00.001-07:002012-10-17T10:33:07.466-07:00Traditional Tales<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE4h7PmFYNd6SdNFMTde8f7tiZ06pZWj4XIHpYmJjBFd_y7Px1Xmjxcb1-w9b7UNBMNAQ7W5oUZQsl9GgZPKujW1eACaDB-MPD-5-JMGOhw_lIIHNjO_WMzjCSBVFS0yVUZh7_o9SM3FE/s1600/1L2NPBN0X-WNJYLS-57.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE4h7PmFYNd6SdNFMTde8f7tiZ06pZWj4XIHpYmJjBFd_y7Px1Xmjxcb1-w9b7UNBMNAQ7W5oUZQsl9GgZPKujW1eACaDB-MPD-5-JMGOhw_lIIHNjO_WMzjCSBVFS0yVUZh7_o9SM3FE/s640/1L2NPBN0X-WNJYLS-57.gif" width="640" /></a></div>
<br />Soledad Irustahttp://www.blogger.com/profile/18127485812003464972noreply@blogger.com0tag:blogger.com,1999:blog-497389500427822386.post-43332140541854990512012-10-09T15:14:00.000-07:002012-10-10T09:53:10.505-07:00Magazine ADVERTISEMENTS <br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Franklin Gothic Medium Cond', sans-serif; line-height: 115%;"><span style="font-size: x-large;">MAGAZINE
ADVERTISEMENTS</span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Franklin Gothic Medium Cond', sans-serif; line-height: 115%;"><br /></span></div>
<div style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 14.25pt; margin: 0cm 0cm 0.0001pt; text-align: justify; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">Companies which
advertise products or services pursue certain objectives which might vary
according to their industries or marketing strategies. The key of all
advertisements is attracting directly the right buyers, or consumers as well as
increase sales and profits. It is not enough to advertise just to achieve
objectives though companies should also deliver what they promise. Therefore
advertising is about selling through the strongest persuasive means. <o:p></o:p></span></div>
<div style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 14.25pt; margin: 0cm 0cm 0.0001pt; text-align: justify; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">We will analyze some magazine advertisements in order
comprehend its underlying meanings. <b><o:p></o:p></b></span></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<b><span lang="EN-US" style="font-family: 'Comic Sans MS';"><br /></span></b></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<b><span lang="EN-US"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;">Advertisement
N° 1: PANTENE PRO – V</span><span style="font-family: Comic Sans MS;"><o:p></o:p></span></span></b></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<b><span lang="EN-US" style="font-family: 'Comic Sans MS';"><br /></span></b></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">This advertisement presents a new product of a
very well known brand PANTENE in Argentina. The product is an ampoule with the
capacity of hair repairing in only three minutes. There is a close up photograph
of a famous actress, Marcela Kloosterboer, who promotes and shows the amazing
effects of the ampoules. The advertisement transmits a strong sense of glamour.
The combination of different golden colours contribute to distinguish clearly the
brand from others. <o:p></o:p></span></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">The actress is smartly dressed and her hair looks bright
and bloomy. This famous figure represents the brand maximizing advertising
effectiveness. Many companies use celebrities to invest their products assuming
they have very little negative impact on consumers; famous´ images intensely influence
their views. However nowadays there are many consumers who are likely to be
influenced by someone in their social network. Thus the use of one or the other
depends on each company. <o:p></o:p></span></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">The message of this advertisement is transmitted
through the glamorous image of the actress which captures the attention of the
receiver emphasizing the possible amazing benefits obtained by using the
product. The use of bright and golden colours reassures how </span><span lang="EN-US" style="font-family: 'Comic Sans MS';">sophisticated</span><span lang="EN-US" style="font-family: 'Comic Sans MS';"> the brand is.<o:p></o:p></span></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">Pantene brand, Procter and Gamble company, target
market is based on several strategies market research conducted globally. It is
a whole challenge to them to advertise in local markets, country to country.
Once they indentified the central strategic product benefit that would be meaningful
around the world, P and G determine the best way to express this in local
markets. The company directs its products to female consumers, between the age
of eighteen to thirty five, who believe the ideal standard of hair is “healthy”,
considered their hair “damaged”, believed that shine is signaled “health”; and belonged
to a mid – high economic level. In most advertisements they persuade consumers by
appealing to celebrities´ images as testimonies of their promises as well as giving
the brand a stronger image. While local differences are necessary, the format brand
is held virtually everywhere. <o:p></o:p></span></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">Pantene products are nowadays one of the first brands
in hair care market. The strategic marketing efforts proved to be highly successfully
around the world. However there is certain information that is not available for
consumers in their ads. Procter and
Gamble have against boycotts by several animal rights organizations for its
continued testing of new ingredients on animals. The company did indeed use
cats and dogs for testing drugs in laboratory experiments. The company also
uses micro plastics (polyethylene microbeads) in some of their products. These
particles are not retained by wastewater treatment so they end up in the ocean.
While micro plastics are not a health hazard to consumers, they are a threat to
marine environment. <o:p></o:p></span></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">The Swiss company has got about 127000 employees
around the world and the number still increases. Most of them are from Indonesia
and Malaysia who export palm oil to the company. Palm oil is a type of
vegetable oil which has a very high content of saturated fat. It derives from
the palm fruit, grown on the African oil palm tree. Oil palms originated in
West Africa, but can flourish whenever heat and rainfall are abundant. Thus
today all palm oil is produced in and exported from Indonesia and Malaysia, but
not using sustainable measures. Thousands of kilometers of rainforest is
slashed and burned in order to make way for oil palm plantations. Many
orangutans and other animals are killed in the process for the production of baked
foods, body products, cleaning agents and cosmetics. In fact thirty years ago
our society did not need palm oil, it was almost non existence. There are many
alternatives to palm oil, unfortunately none as cheap and efficient that is why
companies do not switch. <o:p></o:p></span></div>
<div class="text" style="background-color: white; background-position: initial initial; background-repeat: initial initial; text-align: justify;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';">We cannot deny that Pantene products deliver what
they promise in their advertisements though production negative aspects do not
reach consumers´ awareness. We do not know whether this information might obstruct
sales and profits of this global company; at least now… we know. <span style="font-size: x-small;"><o:p></o:p></span></span></div>
Soledad Irustahttp://www.blogger.com/profile/18127485812003464972noreply@blogger.com0tag:blogger.com,1999:blog-497389500427822386.post-44169645139691735922012-10-09T15:13:00.003-07:002012-10-10T10:10:34.677-07:00PANTENE PRO - V<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMwdjO_zJLDBDSzhCvSp4Y_4RHNdIe2CB0JIuekk31jJlfYKF4q9dqC2UDvGCgzAFQIhUPjalT_qK7eymH9H-9yl0OgKFHuu_75YkOkfBIRTuMSxbY5NOrwv-TLkg79GAHcTJhWa7Vzxk/s1600/pantene.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMwdjO_zJLDBDSzhCvSp4Y_4RHNdIe2CB0JIuekk31jJlfYKF4q9dqC2UDvGCgzAFQIhUPjalT_qK7eymH9H-9yl0OgKFHuu_75YkOkfBIRTuMSxbY5NOrwv-TLkg79GAHcTJhWa7Vzxk/s320/pantene.jpg" width="237" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<br />Soledad Irustahttp://www.blogger.com/profile/18127485812003464972noreply@blogger.com0tag:blogger.com,1999:blog-497389500427822386.post-12058819732684655802012-10-05T11:30:00.000-07:002012-10-10T09:55:27.416-07:00What is advertising? <br />
<div class="MsoNormal" style="background: white; margin-bottom: 9.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 9.0pt; mso-line-height-alt: 12.0pt; mso-outline-level: 2; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Franklin Gothic Medium Cond', sans-serif; letter-spacing: -0.75pt;"><span style="font-size: x-large;">What is
Advertising?</span></span><span lang="EN-US" style="color: #1b5e92; font-family: "Franklin Gothic Medium Cond","sans-serif"; letter-spacing: -.75pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-font-size: 10.0pt; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<b><span lang="EN-US" style="font-family: 'Comic Sans MS';">Popular phrases that define advertising:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<div class="MsoNormal" style="line-height: 15.75pt; margin: 7.5pt 0cm; vertical-align: baseline;">
<span lang="EN-US" style="color: #515151; font-size: 10pt;"><span style="font-family: Georgia, Times New Roman, serif;">The first theme Sabrina and Soledad ´s Blog will be to explore “Capturing advertising´s essence”.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin: 7.5pt 0cm; vertical-align: baseline;">
<span lang="EN-US" style="color: #515151;"><b>THEN WHAT IS ADVERTISING…</b><span style="font-size: x-small;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin: 7.5pt 0cm; vertical-align: baseline;">
<span lang="EN-US" style="color: #515151;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> We consider advertising as a source to promote a product, a service or an event to a target audience. Through this promotion, or mass promotion a message can reach a large number of people. Such as disciplines change over time, this one has changed radically over years. Nowadays there are many new advertising technologies in hand with the emergence of new media which offer much more options for advertising.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 15.75pt; margin: 7.5pt 0cm; vertical-align: baseline;">
<span lang="EN-US" style="color: #515151;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Target audience is the portion of general public that products, services or events were created for and intended to fill a desire or need in the marketplace. Audience´s attention will be caught and straight directed to the promoted product thus they will become “consumers”. Consumer advertising might be individuals or families. Therefore those products may be automobiles for family use, home electronic devices, clothes, books, movies or any other thong commonly found in an individual or family household. Thus they can be divided into groups according to age, gender, religious beliefs, income ranges, education, and many other specifically targetable aspects of life.</span></span></div>
<span lang="EN-US" style="font-family: 'Comic Sans MS';">“Selling corn flakes to people
who are eating Cheerios” <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';"> “The life of trade”<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';"> “A symbol of manipulating occupation”<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';"> “The cave art of the twentieth century”<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Comic Sans MS';"> “Selling in print” </span><span lang="EN-US" style="font-family: "Comic Sans MS"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; margin-bottom: 9.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 9.0pt; mso-outline-level: 2; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 12.0pt; margin-bottom: 9.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 9.0pt; mso-outline-level: 2; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 15.75pt; margin-bottom: 7.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 7.5pt; vertical-align: baseline;">
<br /></div>
Soledad Irustahttp://www.blogger.com/profile/18127485812003464972noreply@blogger.com0tag:blogger.com,1999:blog-497389500427822386.post-66370675191738145472012-10-03T06:05:00.001-07:002012-10-15T08:43:43.665-07:00<h2>
<span style="color: purple;">Let's watch some funny commercials!!!</span></h2>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/uMWxCCoKQTM?feature=player_embedded' frameborder='0'></iframe></div>
<div>
<span style="color: purple;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/40DykbPa4Lc?feature=player_embedded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">These videos are advertising soft
drink products: Coca Cola and Pepsi. As you can see what the two of them have
in common, is that they are leading brands in the world market, and in these
opportunities they employ humor as an advertising technique.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">In the case of Coca Cola, the multinational
beverage corporation, its product quality is highlighted under its brand. It
was founded in 1892 and there is no doubt that it is the biggest company in the
soft drink industry. It controls about the 59% of the world market, not only
with Coca Cola brand, but also with the rest of its products that include
different varieties of soft drinks, juices, teas and water; depending on the
target market, that is, considering the culture of the country. It offers more than 500 brands in over 200 countries or
territories and serves over 1.7 billion servings each day. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">Coca Cola believes that what
people want in a beverage is a reflection of themselves; who they are, where
they live, how they work and play and how they relax and recover energy.
Therefore, a student in the USA will enjoy a Coke, while a woman in Italy, a
tea break, a child in Peru a juice or a Japanese couple a bottle of water: Coca
Cola’s brands will be there in any case. Coca Cola major brands are: Coke,
Sprite, Fanta, Diet Coke, Aquarius and Dasani<span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">. Among these, the trademark "Coca Cola</span></span><span lang="EN-US" style="background: white; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">" or
"Coke" accounts for approximately 78% of the company's total gallon
sales. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">In order to attend to this
demand, the Coca Cola franchising system has more than 16 million customers
around the world that sells or serves their products. The company only produces syrup </span><span lang="EN-GB" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">concentrate which is then sold to various bottlers</span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-GB;">, companies that mix drink ingredients and fill up bottles and cans, throughout the world that hold an exclusive territory. The
Coca-Cola Company owns its<span class="apple-converted-space"> anchor blottler</span></span><span class="apple-converted-space"><span lang="EN-GB" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"> </span></span><span lang="EN-GB" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">in
North America,<span class="apple-converted-space"> </span>Coca-Cola Refreshments.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">Among the countless
marketing strategies worked by this company, we can refer to:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-left: 71.4pt; text-indent: -18pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">Different packaging sizes to satisfy consumer demands.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 71.4pt; text-indent: -18pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">During special seasons, as winter, when the consumption of this beverage
falls; there are several special promotions. For example, when you open a
Coke’s bottle you have the possibility to win a prize, from another free bottle
to an international trip or a car.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 71.4pt; text-indent: -18pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">In order to impose the brand, the company purchases shelves in big
department stores, which show their product clearly and more attractively to
their customers. In the same way, their salesmen place their freezers with
their products in eye catching positions, near the entrance of the stores.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 71.4pt; text-indent: -18pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">The company also sponsorships not only in different sports events, as
the Olympic Games or World Cup football games; but also in music events: Coca
Cola Concerts.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-left: 71.4pt; text-indent: -18pt;">
<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">We can say that
target market of Coca Cola is basically, the young generation. The company
wants to represent Coke with the youth and energy, but they also consider older
people who are taken as a co-target market. In most Coca Cola’s commercials we find
kids, teenagers and families. Most families are shown gathered around the
table, sharing something that is a “must” in such a precious moment: A “Coke”.
Besides this, every year during Christmas, Coca Cola launches their best
commercials in which Santa’s clothes are identified with Coca Cola’s packaging
red colour.<o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 150%; margin: 4.8pt 0cm 6pt 35.4pt;">
<span lang="EN-GB" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">Nevertheless, we can see that there is
omission when talking about the negative aspects of the product. </span><span lang="EN-GB" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">The Coca-Cola Company has been involved in controversies
and lawsuits related to human rights violations and other unethical practices.
For example, there have been a number of lawsuits in relation to the company’s
monopolistic and</span><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"> discriminatory
practices. Besides this, there have been criticisms in relation to the Middle
East and United States foreign policy. Furthermore, the Company has been
criticized on a number of environmental issues. In 2003, an issue with
pesticides in groundwater brought problems for the company, when an Indian NGO,
Centre for Science and Environment, announced that it had found cancer causing
chemicals in Coca-Cola as well as other soft drinks produced by the company, at
levels 30 times higher than the ones considered safe by the European Economic
Commission. This caused an 11 percent drop in Indian Coca-Cola sales.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">In spite of this, If we finally
analyze the Coca Cola’s commercial uploaded to this blog, the main message we
can get from the commercial is that no matter how different we are, our
political views or opinions, even if we are enemies, we can leave aside all
those differences and share a Coke. This is due to the fact that Coca Cola’s
mission is not only to sell products but to create a better world. We can say
that there are 3 main aims in this company: to refresh the world, to inspire
moments of optimism and happiness and to create value and make the difference. They
have created such a brand loyalty among its customers that the most recognized
word on the world after O.K is “Coca Cola”. This is also shown with the fact
that its customers are increasing day by day, as well as the company´s per
capita income.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><br /></span>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">On the other hand, we have a
Pepsi commercial which as we all know is Coca Cola’s major competitor. Among
the main factors which cause this, we have the price factor. Pepsi has always
been cheaper than Coke since it was invented in 1893. <span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">During the Great Depression, Pepsi gained popularity
following the introduction in 1936 of a 12-ounce bottle. Pepsi encouraged
price-watching consumers to switch, referring to Coca-Cola. Coming at a time of
economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936
to 1938, Pepsi-Cola's profits doubled.</span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><span style="background-color: white; background-position: initial initial; background-repeat: initial initial;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">PepsiCo is a world leader in
convenient food and beverages, with revenues of about $27 billion and over
143,000 employees. The company consists of the snack businesses of Frito-Lay
North America and Frito-Lay International; the beverage business of Pepsi-Cola
North America, Gatorade/Tropicana North America, PepsiCo beverages
International and Quaker Foods North America, manufacturer and marketer of
ready- to- eat cereals and other food products. PepsiCo brands are available in
nearly 200 countries and territories. Many of PepsiCo brand names are 100 years
old, but the corporation is relatively young. It was founded in 1965 through
the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and
PepsiCo merged with The Quaker Oats Company, including Gatorade. The new name
Pepsi-Cola is derived from the two of the principle ingredients, Pepsin and
Kola Nuts. The first advertisement praised the drink as “Exhilarating,
invigorating, aids digestion”. Pepsi-Cola beverages are available in more than
190 countries and territories, and the Company’s soft drink operations include
the business of Seven-Up international. Pepsi products are: Pepsi, 7up,
Mirinda, Teem, Pepsi Max, Pepsi Lemon, Pepsi Blue and Mountain Dew. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;">Within some of the most important
marketing strategies we can refer to the <span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">1940s when Pepsi’s President, Walter Mack, who supported<span class="apple-converted-space"> progressive</span></span></span><span style="color: black;"><span class="apple-converted-space"><span lang="EN-US" style="background: white; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"> </span></span><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">causes, noticed that the company's strategy of using advertising for a
general audience either ignored<span class="apple-converted-space"> </span></span><span class="apple-converted-space"><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"> </span></span><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">or used ethnic African Americans stereotypes in
portraying blacks. He realized African Americans were an untapped</span><span class="apple-converted-space"><span lang="EN-US" style="background: white; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"> niche market </span></span><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">and that Pepsi stood to
gain<span class="apple-converted-space"> market share</span></span><span class="apple-converted-space"><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"> </span></span><span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">by targeting its advertising directly
towards them.</span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"> Besides this, in the
1990s the advertisement of Pepsi changes to “<i>You got the right one baby, Uh-Huh</i>”. Moreover, with the extensive
usage of the stars in the advertisements, as the case of the several adverts
starring Michael Jackson, the popularity of Pepsi increased. Nowadays, a lot of
sports stars as Lionel Messi, are part of their commercials. Here, we can see
that they employ <b>celebrity endorsement</b>
as regular advertising technique, as well as <b>name calling</b> as a way to persuade people not to buy their direct
competitor’s product. </span></span><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">Another thing very important is
the use of slogans throughout the decades, as a way of making people feel
identified with the product. For example their last slogan is</span><span style="background-color: white; font-family: Arial, sans-serif; font-size: 13px; line-height: 19px; text-indent: -24px;">"The Best Drink Created Worldwide".</span><span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"> </span><span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%; text-indent: -18pt;">Apart from this, we can say that
the Company shares a lot of marketing strategies with Coca Cola, as well as the
target market.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span style="font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">However,
there are some negative aspects of the company which are omitted. For example,
we can take into account that in 2011, for the New York Fashion Week, Diet
Pepsi introduced a "skinny" can that is taller and has been described
as a "sassier" version of the traditional can that Pepsi says was
made in "celebration of beautiful, confident women". The company's
equating of "skinny" and "beautiful" and
"confident" drew criticism from brand critics and consumers who did
not back the "skinny is better" ethos, and the National Eating
Disorders Association, which said that it took offense to the can and the company's
"thoughtless and irresponsible" comments.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 35.4pt;">
<span lang="EN-US" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;">Finally,
if we analyze the commercial uploaded to this blog we can see that the message
tried to accomplish is that to be part of your community and to be accepted,
you must change a lot of things and within them; start to drink Pepsi. This
brand has to be part of you, of your lifestyle, which is shown when a kind of
logo is “tattooed” on the boy’s forehead. In my opinion, name calling as a
strategy to persuade potential consumers is again being used. The company is
trying to say that there are things which are difficult to do, for example,
changing from a beverage’s brand to another one, but in the end it is something
good which brings happiness and membership of a selected group.</span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-US;"><o:p></o:p></span></div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/02281474559197523855noreply@blogger.com0tag:blogger.com,1999:blog-497389500427822386.post-50316829096884653712012-10-03T05:49:00.000-07:002012-10-03T06:00:31.461-07:00Welcome to our blog!<h3>
<span style="color: #666666;"><i><b>We are Sabrina and Soledad, we are third year students in the teachers' training college (ISFD n°41), and the purpose of this blog is to upload and analyse different kind of material; as a way to develop, among others, our written skills...</b></i></span></h3>
<h3>
<i style="color: #666666; text-align: center;"><b>Hope you enjoy our entries!</b></i></h3>
Anonymoushttp://www.blogger.com/profile/02281474559197523855noreply@blogger.com1